
Михаил Дегтярев считает, что туризм станет принципиально новой отраслью в экономике Хабаровского края.
Оперативный штаб по повышению устойчивости экономики в условиях санкций, который Михаил Дегтярев проводит еженедельно, в этот раз рассматривал перспективные возможности регионального туризма.
Напомним, 21-24 сентября в Хабаровске пройдет Всероссийский туристический форум «Открой Дальний Восток». Его цель — позиционирование края как мастхэв для путешественника из любой точки страны и мира.
— Флагманская инициатива «Край притяжения. Туризм в удовольствие» — это масштабная перезагрузка туротрасли. Мы должны донести до туриста, что Хабаровский край — не просто уникальный регион, про который можно знать или что-то слышать, а место на карте России, которое необходимо обязательно посетить, — подчеркнул Михаил Дегтярев.
Для этого каждая из отраслей, задействованная в туризме, в последнее время показывает положительную динамику. В крае работают 460 организаций туристического и гостиничного сектора, где заняты 1,6 тысячи человек. К концу года прогнозируется рост оказанных платных услуг на 41 процент, а общего турпотока на 9 процентов по сравнению с прошлым годом.
К проекту «Отдыхаем в крае», предложенному ранее губернатором, присоединилось уже более 30 партнеров. Особенно востребованы туры выходного дня по окрестным достопримечательностям. Различными льготными приложениями и скидками, предусмотренными в проекте, воспользовались почти десять тысяч человек.
При этом краевой бюджет поддерживает местную туриндустрию не только морально, но и административно-материально. Дополнительные средства получают районы, организующие интересные мероприятия для привлечения туристов. Для предпринимателей в краевом бюджете заложены субсидии на возмещение затрат на разработку и обустройство инфраструктуры. По поручению губернатора сумма была значительно увеличена и с 2021 года составляет 5,9 млн рублей.
Михаил Дегтярев поручил министру финансов края Валентину Костюшину предусмотреть в бюджете на 2023 и последующие годы общую финансовую поддержку инициативы «Край притяжения. Туризм в удовольствие».
Свою лепту вносит и федеральный бюджет. В первую очередь, это нулевая ставка НДС для отраслевых инвесторов на пять лет, переподготовка кадров и обязательная классификация коллективных средств размещения.
— Стандартизация услуг — это, в первую очередь, в интересах потребителей. И вместе с тем, позволяет нашим отелям, гостиницам, хостелам участвовать в программе туристического кешбэка. Хочу еще раз напомнить, что по поручению президента России Владимира Владимировича Путина с 1 октября Ростуризм запустит повышенный кешбэк за поездки на Дальний Восток, возврат составит 40 процентов. Сегодня же действует 20 процентов, — напомнил губернатор.
О развитии регионального туризма в Хабаровском крае давно и много говорили, но до последнего времени толком ничего не делали. Включив эту отрасль в число приоритетных для краевой экономики и в свою стратегию развития региона на ближайшие годы, Михаил Дегтярев буквально сломал стену между краем и остальным миром.
Постепенно Хабаровский край становится привлекательным для туристов, и власти вкладываются в этот процесс, изыскивая дополнительные возможности. Так повышенный кешбек, наверняка, станет весомым стимулом для приезда тех путешественников, кто давно мечтал познакомиться с дальневосточной спецификой, но выбирал менее затратные маршруты. Немаловажно, что усилия краевой власти относятся и к жителям региона, для которых создается инфраструктура, любопытные местные событийные поводы и их достойное сопровождение.
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